According to data summarized by American startup companies over the years, the cost of acquiring customers is 33% lower than the lifetime value of customers in order to have a chance of survival and development. This means that if you spend 50 yuan to attract a customer, but the customer does not spend 150 yuan on the venue afterwards, you will lose money.

The prerequisite for reducing customer acquisition costs is to acquire a large number of customers and then select high-value customers from them.